FRANK’S HOT SAUCE WORDLESS CAMPAIGN
PROBLEM
BEYOND
WORDS
Frank's Hot Sauce is so delicious to the point where words can not come close to accurately portraying the experience.
BRIEF
SHOW,
DONT
TELL
If word's don't represent the hot sauce flavors accurately, then let's ditch them entirely and go wordless for this campaign.
RESEARCH METHODS: CHILDHOOD
Doing general research, hot sauce elicited a number of reactions and was associated with a number of colours and themes but none didn't feel as right than my own hometown's reaction to hot sauce a little too hot- drinking milk as a last resort to cool off the taste buds.
